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Why Most Newsletters Don't Work - part two: For Effective Newsletter Content, Get Real
Newsletters are naturally brand-management tools, and good brand management is good client relations. If you think in terms of client relations – maintaining the connection and managing the client experience – then you can improve your business with a client newsletter that shows your true colors. That’s getting real.
Most Newsletters Don't Work - part one: Success and How to Monitor It
Why do so few newsletters survive the first few issues? Why do even talented marketing experts give up in frustration about difficult newsletters? A go-to man for newsletters for relationship-based businesses since the nineties, Glenn Harrington provides insight.
Loyalty is Heartfelt
In banking, insurance, and investing, repeat business and loyalty are not the same. True loyalty is heartfelt.
Marketing Tip: Avoid Direct Competition
All kinds of businesses have competitors. So, uniqueness is important to include in marketing your brand. Newsletter expert Glenn Harrington refers to Coke and Pepsi in this brief article.
This is the story of Lynne and Dave.
The real story of Lynne and Dave – different investment advisors and newsletter strategies. Different results. By Glenn Harrington of the Harrington Newsletter Co.
Newsletter pain or pleasure?
A newsletter can help you keep connected with hundreds of clients and contribute to loyalty, referrals, and depth of relationship. Many newsletters are recycled or deleted before they're read. What makes the difference?
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