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Why Most Newsletters Don't Work - part two: For Effective Newsletter Content, Get Real By : Glenn Harrington Newsletters are naturally brand-management tools, and good brand management is good client relations. If you think in terms of client relations – maintaining the connection and managing the client experience – then you can improve your business with a client newsletter that shows your true colors. That’s getting real. Most Newsletters Don't Work - part one: Success and How to Monitor It By : Glenn Harrington Why do so few newsletters survive the first few issues? Why do even talented marketing experts give up in frustration about difficult newsletters? A go-to man for newsletters for relationship-based businesses since the nineties, Glenn Harrington provides insight. This is the story of Lynne and Dave. By : Glenn Harrington The real story of Lynne and Dave – different investment advisors and newsletter strategies. Different results. By Glenn Harrington of the Harrington Newsletter Co. Newsletter pain or pleasure? By : Glenn Harrington A newsletter can help you keep connected with hundreds of clients and contribute to loyalty, referrals, and depth of relationship. Many newsletters are recycled or deleted before they're read. What makes the difference? Does Your Business Need a Newsletter? By : Hans Hasselfors If you are not yet using a newsletter as a part of your internet marketing efforts then you are missing out on potential and existing customers becoming valuable long-term buyers.

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