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You have your keyword report that tells which search phrases searchers are looking for when they search for your website or/and your products, however you might need some ideas to insert flavor and improve conversion. I have collected some words that I trust will inspire you. People don’t see the same things following they are repetitively exposed to them again and again. In Internet selling banner blindness is the most acknowledged example. People simply get used to banners that advertise something that is not worth their time, therefore they stop seeing the banners after a while. The similar thing happens with terms that are used to make us do something. Hence, you must alter your action terms from time to time to keep them successful. The problem for most writers is that it is enormously complex to alter the terms because of old habit. I have made this list of actions terms to assist you alter terms from time to time to keep making your writing copy effect full. Here are a few examples on how you can vary authority words and use normal words indstead of collloquial words. Indicating Authority: famous, renowned, reputed, distinguished, authentic, widely recognized as, popular, legitimate, widely, well-known, recognized, trusted by, endorsed by, talked about, illustrious, legendary, first choice of, notable, dependable, prominent, eminent, trend setting, widely used. A colloquial word is an informal, often entertaining word or phrase used in everyday conversation. When you use colloquial words, you draw your reader closer because you appear more familiar, more friendly and personal instead of fare away. Be aware that using colloquial words to much to the wrong market segment can have the opposite effect. Use colloquial words that are understandable to most people with a reasonable familiarity with English. Here are some examples of normal used colloquial words that have found their way to mainstream online communications: Colloquial vs. Normal words: blown away vs. greatly impressed, honcho vs. boss, laid-back vs. calm and relaxed, get a kick out of vs. enjoy, glitzy vs. ashionable, con vs. deceive, has deep pockets vs. has a good source of money, megabucks vs. a lot of money, dough vs. money, come up for air vs. take a break, twenty grand vs. $20,000, blow a fuse vs. lose your temper, defect vs. glitch, cool vs. great, bummed vs. depressed, keep your cool vs. remain calm, bent out of shape vs. become upset, make waves vs. cause trouble.
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For additional examples on how you can change terms, please examine my other articles or read The big words list that help you write web copy that sells or visit Best Practice Marketing for free hands on advice on how to find the keywords searchers are looking for, SEO, free keyword lists, how to make a useful keyword report etc.
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