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Writing and publishing articles is hugely important to the promotion of your website. A few well-written articles can make a great difference to the amount of traffic that your website gets. For all the talk about 'targeted traffic' vs 'untargeted traffic', more traffic is still better than less. You'll need to publish great articles on your website, and try to have them published by other people as well, so that you get links back to your site. Articles are a driving force in getting visitors to your site. The more visitors you get, the better your Alexa rank and the more chance there is of a better search engine ranking. The better your search engine rank, the more visitors you'll get. More visitors means more revenue, and open up other possible revenue streams, like advertising. But you can't just stick any old rubbish on your website. You need to ensure that any articles you write meet certain requirements. Well-written articles will arouse your website visitors interest, and make them return regularly. They'll recommend your site to other people, bookmark it and promote it for you. Here are some tips to consider when you write articles. There are 4 core elements every article should contain. Great Article Content There is a lot of complete garbage on the Internet. Many sites make use of private label articles, which read as if they were written by 8-year-olds for whom English is a second language. Make sure that the content you write is original, informative and entertaining. Check your spelling and grammar thoroughly - spelling errors distract from your content and reduce trust. Use numbers and statistics when you can. People respond well to accurate, complete information. Write in order to boost your reputation as a specialist in your field. If people trust you, they are more likely to buy from you. Keyword Phrases It's important to ensure that your article contains a proper mix of keywords and keyword phrases. When a search engine user types in a keyword or keyword phrase, the search engine displays the most relevant pages for the keywords. You must make sure that your article contains keywords which are closely related to your article topic so that it can be easily found. It's also better if the keywords are related to the topic of the website. Tools like Wordtracker's free keyword tool or Nichbot Classic can be used to find the most searched-for keywords and keyword phrases related to your topic. Keyword Density Keyword density is just the number of times the keyword or keyword phrase appears on the page, compared to the total number of words on the page. A keyword density of between 2% and 5% is usually regarded as about right. Too many occurrences of the keywords could be regarded as "keyword stuffing", which might have a negative effect on the search engine ranking of the page. Linking from your article If you publish your articles in ezines or article directories, you will want to add a link to your site. It is usual to put a small resource box at the end of your article, with a short description of you and your website and a live link to your site. Anyone who republishes your article is expected to include the resource box. This is a vital tool for getting backlinks, as well as visitors who have enjoyed your writing and want more.
Article Source: http://www.content-corral.com
Mike Devoran manages JetArticles.com, a new article directory. You can publish your own articles and find tons of free content for your website.
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